Branding

The brand story outlines a business' history and future plans and helps guide creative choices that align with a business' goals.

If a business was a person, how would it speak? The brand messaging defines the tone and writing style that a business uses to communicate with its audience.

The logo is an icon that communicates the spirit of a business. Logos come in all shapes and sizes often appearing as abstract symbols and stylized text.

Logo variation provides a business with different styles and colour schemes of their logos which allows them to easily display their logo anywhere it’s needed.

The formatting guides include a set of instructions on how to properly scale and format a business' logos onto different print and digital media.

Icons help people quickly identify what a piece of content is all about. They add style and personality to our products, and are great at organizing text-heavy layouts.

The brand colour palette includes main brand colours and accent colours. Each colour includes complimentary light and dark variations, increasing branded colour options when building designs.

The colour use guides calculate the proportioning of brand colours in a given layout. It also outlines the roles that each colour plays in the brand design, assigning specific colours to text, backgrounds, and so on.

Colour codes break down each colour in a brand's palette into RGB, CMYK, and HEX values. These codes help designers accurately reproduce colours across a business' different print and digital products.

Brand fonts help express a business' personality through its text. These fonts are also assigned roles where they perform best, such as headings, numbers, and tiny captions.

Font use guides show examples of how the selected brand fonts work together in context. It assigns roles to brand font styles (bold, semibold, etc.) to ensure consistent heading, paragraph, and button styles.

Supporting graphics are unique visual assets that expand on the visual style of a brand. This can include decorative graphics, button styles, and branded textures and patterns.

The brand illustration style speaks to the spirit of a business. This may include digital illustrations of characters and landscapes that bring a unique style to a business’ products.

The photography standards define a photography style that connects with the personality of the business and creates a visual direction for future photo assets.

The social media guide includes designs for profile pictures, cover photos, and templates that harmonize a visual style across their social media presence.

The website layouts are mock ups of responsive website layouts that show how a businesses branding can be applied to their future website.

Print designs cover a range of products (e.g. cards, stickers, letterheads, catalogs, etc.) that a business needs. These designs are prepared as production-ready files for the launch of your new branding. 

Packaging design includes the design of one template formatted to printer specifications and Canadian packaging regulations. More packaging templates can be added if needed.

Designs for merchandise are mocked up using the brand guidelines. Examples include hats, shirts, bags, and maybe even a lanyard if people are still swinging those around. 

Sign design can include exterior and interior signs designed to work together in harmony. It can also include wayfinding systems, market displays, and vehicle graphics.