I’m a visual artist turned graphic designer and web developer. I work as a full-time freelance designer out of my (living room) office in Fernwood, creating brand identities and websites for local businesses. My work typically has me staring at computer screens so I joke that it’s the reason I now wear glasses. But really, I love what I do and I’m grateful that my design practice connects me with so many awesome business owners and creatives.
I’ve been working as a freelance designer since my first Motorola flip phone. It started with a logo for my friend’s band, then a poster, then a logo for another friend and it kept snowballing from there. Design was my side-gig for years until I took the leap into full-time freelance in 2018.
I really enjoy connecting with local designers and creatives, sharing stories, techniques, and collaborating on the occasional project. I've created a small team of freelancers that I connect clients to when I don’t have the capacity to take on a job, or if they're a better fit for a client’s project.
I created the “Creative Future Scholarship” with the Indigenous Education Department of The Victoria School District in 2020. It’s since been awarded three times to First Nations and Metis students pursuing a post-secondary education in a creative field. I plan to keep growing this scholarship in the years to come.
I am a solo operation which means my clients talk to the business owner, creative director, design team, and web developer at the same time. This streamlines the design process and simplifies communication.
I enter each project with a collaborative mindset, like I’m teaming up with my clients to help them achieve their goals. I listen carefully to what my clients need and always respect their time, energy, and feedback.
I deliver high quality, performance tested, and accurately formatted design work. My work makes clients excited about their brand and proud of the business that they are building.
I listen carefully to what my clients need and ask questions to learn about what inspired their project and their vision for its future. With this in mind, I work my "graphic design magic" by making thoughtful design choices to create products that look and function just like my clients imagined.
One of my favourite quotes is “Learning in the arts requires the ability and willingness to surrender to the unanticipated possibilities of the work as it unfolds” (Elliot Eisner, Stanford University). I believe in keeping an open mind during my creative process, and being receptive to new ideas when working collaboratively with clients and colleagues.
Creating brands and websites involves a lot of little design choices that have a major impact on people's businesses and livelihoods. I believe it’s best to remain patient and give creative projects as much time as possible. This gives people time to sleep on their decisions and live with the designs before making final approval.
Macbook Air M1
512GB SSD 16GB RAM
Dell UltraSharp
27" – 4K UHD
iPad Pro
2020 11" 128GB
iPhone 12
64GB
Apple Pencil
GEN2
HB Pencil
Sometimes Sharp
Paper
Any Old Will Do
Adobe CC
Creative Suite
Office 365
All The Classics
Figma
User Interface Design
Webflow
Website Building
Procreate
Digital Illustration